SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.
The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.
For makers:
- Submit with one link and no account; the site drafts the listing from your page
- Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up
- Featured: $29 one-time, live right away, first in the deck and on the board for 30 days, with a gold mark
- A moderator reviews each new listing within about a day
- Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board
Who it's for:
- Makers and indie hackers launching a new startup, SaaS or app
- Founders looking for a Product Hunt alternative with honest approval scores
- Visitors discovering new products one card at a time
- Developers and AI agents reading launch data via the REST API or MCP
For developers and agents: REST, MCP and Markdown access at https://swipetolaunch.com/developers.
